A Complete Guide to On-Page SEO Updated for 2025

On-page SEO is crucial for any website looking to improve its online visibility and drive more traffic. By optimizing individual web pages, you can increase your chances of ranking higher in search engines and attracting more qualified leads. On-page SEO involves optimizing various elements such as title tags, meta descriptions, header tags, and content to improve search engine rankings.

  • You must always include target keywords near the beginning of the title and keep it under 60 characters to ensure visibility in SERPs.
  • If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“.
  • You know someone’s looking for a chocolate cake recipe — the search intent is evident.
  • To find out if that is the case, you’ll need to compare topics covered by top-ranking pages against topics covered by you.

Optimize your title tag and meta description

When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website. On-page SEO is optimizing on-site elements for search engine optimization to improve a URL’s visibility in organic search results. Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links.

Just remember to have your keyword research at hand first as this will make things much easier for you. Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you. Despite the fact that they are not a ranking factor, meta descriptions should still be given importance because Google often displays them as part of the search results. Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit.

on-page seo

They also monitor performance and rankings over time, making suggestions as ranking factors change. This not only improves your user experience but also gives you valuable data on what people are searching for. They can rank on search engine visual searches and can be discovered more readily than the articles themselves.

Alt tags (+ image optimization)

on-page seo

Optimizing title tags helps improve search rankings and click-through rates (CTR). An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand. The more compelling your title tag, combined with high rankings in search results, the more visitors you’ll attract to your website.

on-page seo

And Backlinko’s free keyword research tool is an excellent place to start. Before you can find the right keywords to target, you need to understand who is searching for them. And what they are looking to learn/gain from the content they find (also known as the search intent). And in this checklist we’ll show you how to quickly find relevant keywords that your potential customers search for. Almost 60% of all website traffic comes from mobile devices, which is why Google considers mobile-friendliness one of its most important ranking factors.

on-page seo

Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result. The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content. Most modern Content Management Systems such as WordPress SEO Anomaly and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.


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